The aesthetic effects play an important role in whatever type of Web site because they convey information. Web sites are sender or information source. All the linguistic, functional, and aesthetic effects on a Web site communicate something. The Web designer should never bypass the effects of graphic design elements that should conform to the specified genre and targeted audience. Moreover, the aesthetic effects must also contain usability and helpful navigational tools to make it user -friendly.
So, how important is web design? Whatever the purpose of a website, whether it is for personal or business, I wanted to draw and increase web traffic. And aesthetics has something to do about it. Everything that is pleasing to the eyes deserves a glance or two. Hence, a beautifully crafted website will ensure visitors. And I follow the same principle.